Strategy Principles – Segmentation

What is Strategic Segmentation?

Segmentation is the strategic identification of different customer/audience groups.

The purpose of segmentation is to identify the best approach/offering for different customer segments by better understanding their behaviors, motivations, and needs.

The key to effective segmentation is to identify groups based on differences in how they respond to your offerings.

Let me explain that a bit… (more…)...

Strategy Principles – Simplicity

In order to be effective, good strategy must be simple.

Simple to understand.

Simple to communicate.

Simple to execute.

As strategists, our job is to achieve simplicity while not sacrificing the quality in our content or purpose. We are the ones who lead people to the simplicity that exists on the far side of complexity.

Today’s Management Tip of the Day from the Harvard Business Review presents three C’s to help you and your organization eliminate complexity and achieve simplicity:

Collaboration. Silos are the enemy of simplicity. Work across the organization to identify where the complexity is and together improve the way business is done.

Coordination. Smooth coordination is critical to finding simple solutions to the problems you’re trying to solve.

...