Social Media Demographics – Top Social Networking Sites

Effective social media strategy starts with knowing your audience.

Every social media site attracts different users for different reasons. Whether your a business, a church, or a ministry, your ability to effectively reach and engage through social media greatly depends on knowing where your audience is online.

Below is demographic information for the world’s most popular social networks. Knowing the demographics of your target audience allows you to determine how much of that audience you can reach on each of these sites. Focusing on the sites with the greatest reach will maximize the effectiveness of your efforts and help you make the most of your social media strategy.

Top Social Network Demographic Data

(Data as of April, 2010)

Book Review | Thy Kingdom Connected by Dwight Friesen

“God’s networked kingdom finds expression as people cluster together, centered in Christ, living in the way of Jesus.” –Dwight Friesen

Thy Kingdom Connected by Dwight Friesen

[<Disclosure> I received this book to review through my participation in The Ooze's Viral Blogger program. I have not been compensated financially in any way for reading or reviewing this book. </Disclosure>]

Thy Kingdom Connected...

Top Squirrel Moments that Defined the Decade

While a lot of attention is being given to the people, events and developments that have defined the last decade, I think one important category has been overlooked. When I think back on all of the things that occurred from 2000 to 2009, the thing that stands out the most, that had the biggest impact on the world, the thing that will be remembered for years to come is… squirrels*.

(* I’m lumping squirrels and chipmunks together. If this offends you… you may have bigger problems.)

Forget world events, forget technology, the past ten years has been dominated by, nay defined by sciurids...

State of the Church Online – Research Findings

Cynthia Ware and Drew Goodmanson hosted a Webinar today reviewing findings from an exploratory survey we did on Church and Christian Social Networks. The slides from the presentation can be found here. Some key findings:

Number 1 is interesting given that Twitter has surpassed Facebook as the top social networking tool for business marketers....

Facebook’s popularity and your church’s social media strategy

Facebook is popular.

Seems rather inane to state it like that, but a lot of people don’t know what to make of Facebook. Some don’t even know what Facebook is. Facebook’s incredible growth over the past year has far reaching implications not only for how people spend time online, but also how people interact in their daily lives. And this, in turn, affects the way we as the church operate. So the question is: how does a church make heads or tails of this bellwether of social media?

Since this article is long (1860 words, at last count), let me tell you where I’m going to go with this.

• First, we’ll try to understand the magnitude of growth that Facebook is experiencing.
• Then we’ll look at the factors that have contributed to this growth.
• I’ll present an interpretation of why Facebook is popular that should change the way churches approach it.
...