Strategy Principles – Segmentation
Posted by
Kevin Ring in
Church, Strategy Development, Strategy Principles, The Gospel on
March 3, 2010 |
2 Comments
What is Strategic Segmentation?
Segmentation is the strategic identification of different customer/audience groups.
The purpose of segmentation is to identify the best approach/offering for different customer segments by better understanding their behaviors, motivations, and needs.
The key to effective segmentation is to identify groups based on differences in how they respond to your offerings.
Let me explain that a bit… (more…)...
