Social Media Demographics – Top Social Networking Sites

Effective social media strategy starts with knowing your audience.

Every social media site attracts different users for different reasons. Whether your a business, a church, or a ministry, your ability to effectively reach and engage through social media greatly depends on knowing where your audience is online.

Below is demographic information for the world’s most popular social networks. Knowing the demographics of your target audience allows you to determine how much of that audience you can reach on each of these sites. Focusing on the sites with the greatest reach will maximize the effectiveness of your efforts and help you make the most of your social media strategy.

Top Social Network Demographic Data

(Data as of April, 2010)

Business as Mission Metrics – Measuring Effectiveness (part 2)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 2)

What the Business as Mission movement does not measure

If the Business as Mission movement does universally agree that a particular metric is not indicative of BAM success, it does is not mean that metric isn’t valid. Of all of the measures tested by the BAM survey...

Business as Mission Metrics – Measuring Effectiveness (part 1)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 1)

One of the root challenges for BAM leaders is managing the numerous demands on their business. The BAM leader’s responsibilities of planning, organizing, managing resources, and leading are all shaped by the availability of information, the expectations, value systems, and influence of key stakeholders, and (to the extent they are used) business and management principles and theories. Significant attention has been given by the corporate sector to studying each of these factors.

Recently, the popularity of social and environmental responsibility has increased focus on “sustainability”[1]...

Kingdom Excellence Is The Power Of Always Trying Again

As I learn more and more about excellence through my church research and ministry research, one question that keeps coming up is “What is the relationship between excellence and perfection?”

I believe that  kingdom excellence is not contingent on achieving perfection; however, perfection does play a significant role in excellence. You can be excellence without being perfect.

What I’ve come to realize is that the kingdom perspective of perfection is that although perfection can never be attained by our human effort, it must be our goal nonetheless.

Infographic: Strategic Priorities For Our National Agenda

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