Internet Ministry Research

I have been working with the Christian Leadership Alliance and Monk Development to develop new research that looks at how ministry organizations plan and execute their web strategy. The goal of the research is to identify best practices, trends, and case studies in the hopes of providing clarity, guidance, and new opportunities for ministries online.

In addition to interviews with different Internet ministry thought leaders, we have developed two research initiatives that will provide a broad picture of the current state of Internet ministry.

• The ...

“But, If Not” My Favorite (lesser known) MLK Speech

Everyone knows Martin Luther King, Jr.’s “I Have a Dream” speech. At least I hope they do. I remember in grade school spending a lot of time studying Dr. King and his contributions to the Civil Rights movement (I’m particularly happy about this seeing as I went to school in, what was at the time, a rural suburb of Atlanta, GA where racism was very real).

But my favorite — FAVORITE – speech by Dr. King is from a sermon he gave on November 5, 1967 at Ebenezer Baptist Church called “But, If Not” (download MP3 of the sermon).

I say to you, this morning, that if you have never found something so dear and precious to you that you will die for it, then you aren’t fit to live.

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Online Excellence Conversations – DJ Turner of Denver Seminary

As part of the Excellence in Online Ministry research project, I have gotten to speak with a number of thought leaders in the area of online ministry. Recently I spoke with DJ Turner, Director of Communications for Denver Seminary and she shared with me about their challenges and success in leveraging the web to serve their broad audience. DJ provided tremendous insight into how strategically approaching your online activities can help a ministry to be excellent. Here are some highlights from our conversation:

Can Missions Organizations Be Excellent in Today’s Environment?

Yesterday, I received an email from leader in the mission field with some feedback about the value of trying to define a standard of excellence for ministries’ online activities. What he described was a reluctance among mission (and probably all non-profit) organizations to embrace standards because doing so would mean committing to doing what it takes to live up to those standards. As he put it:

We have not had much traction in finding groups looking to set more standards that they would then have to adopt/invest effort to measure up to.  It is a particularly challenging time for mission organizations trying to do as much as they can, as well as they can with shrinking resources.

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Excellence in Online Ministry Project

Update: The project has officially been named the Excellence in Online Ministry project. You can follow the progress of the research at the State of Ministry Online website. The results will be presented later this year at the Christian Leadership Alliance’s Ministry Internet and Technology Summit and later at the NRB’s ...