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State of the Church Online – Research Findings

Cynthia Ware and Drew Goodmanson hosted a Webinar today reviewing findings from an exploratory survey we did on Church and Christian Social Networks. The slides from the presentation can be found here. Some key findings:

  • Facebook was the most used Church Web Media strategy.
  • Of the Christian Social Networking sites reviewed 82% of respondents had no awareness that they existed.
  • Number 1 is interesting given that Twitter has surpassed Facebook as the top social networking tool for business marketers....

    Facebook’s popularity and your church’s social media strategy

    Facebook is popular.

    Seems rather inane to state it like that, but a lot of people don’t know what to make of Facebook. Some don’t even know what Facebook is. Facebook’s incredible growth over the past year has far reaching implications not only for how people spend time online, but also how people interact in their daily lives. And this, in turn, affects the way we as the church operate. So the question is: how does a church make heads or tails of this bellwether of social media?

    Since this article is long (1860 words, at last count), let me tell you where I’m going to go with this.

    • First, we’ll try to understand the magnitude of growth that Facebook is experiencing.
    • Then we’ll look at the factors that have contributed to this growth.
    • I’ll present an interpretation of why Facebook is popular that should change the way churches approach it.
    • ...

    Before kings

    I am very excited to see this story from the Dallas News.

    Barrington is an amazing Kingdom company based out of Dallas with a manufacturing facility in China. I was blessed to get to know them last year and help a little bit as the worked through some organizational development challenges. Here’s how the Dallas News describes Barrington:

    ...
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