Facebook’s popularity and your church’s social media strategy

Facebook is popular.

Seems rather inane to state it like that, but a lot of people don’t know what to make of Facebook. Some don’t even know what Facebook is. Facebook’s incredible growth over the past year has far reaching implications not only for how people spend time online, but also how people interact in their daily lives. And this, in turn, affects the way we as the church operate. So the question is: how does a church make heads or tails of this bellwether of social media?

Since this article is long (1860 words, at last count), let me tell you where I’m going to go with this.

• First, we’ll try to understand the magnitude of growth that Facebook is experiencing.
• Then we’ll look at the factors that have contributed to this growth.
• I’ll present an interpretation of why Facebook is popular that should change the way churches approach it.
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