Posted by
Kevin Ring in
Family,
Ministry,
Strategic Thinking on
August 29, 2009 |
2 Comments
In 1999, energy bar producer PowerBar ran an advertising campaign with the tagline “DON’T BONK.” To “bonk” is to experience a sudden loss of energy or exhaustion, brought on by failure to eat and drink enough, during a race. The ads featured athletes (runners, bikers, etc.) who would come close to winning a race only to have victory suddenly (and humorously) snatched from them because they lacked the energy to push all the way through. The claim was that a PowerBar would provide the needed substance to help you push through to the end, allowing you to claim victory.
I’ve been thinking a lot about this in the context of strategy, well honestly I’ve been thinking about it in the context of a lot of things: life, relationships, entrepreneurship, parenting, ministry… because DON’T BONK is great advice for anyone who...