Strategy Principles – Segmentation

What is Strategic Segmentation?

Segmentation is the strategic identification of different customer/audience groups.

The purpose of segmentation is to identify the best approach/offering for different customer segments by better understanding their behaviors, motivations, and needs.

The key to effective segmentation is to identify groups based on differences in how they respond to your offerings.

Let me explain that a bit… (more…)...

Business as Mission Methodology – Business Organization and Resource Coordination (part 1)

The following is another excerpt from the BAM Survey 2007 Report. The BAM Survey 2007 Report is an in-depth assessment of the state of the Business as Mission movement based on survey responses from 497 people in 38 countries. You can purchase an electronic copy of the BAM Survey 2007 Report for $14.99 here.

Business as Mission Methodology – BAM Business Organization and Resource Coordination (part 1)

Clarifying Business as Mission Objectives

The following is another excerpt from the BAM Survey 2007 Report. The BAM Survey 2007 Report is an in-depth assessment of the state of the Business as Mission movement based on survey responses from 497 people in 38 countries. You can purchase an electronic copy of the BAM Survey 2007 Report for $14.99 here.

Who are the Business as Mission leaders? (part 3)

The following is another excerpt from the BAM Survey 2007 Report. The BAM Survey 2007 Report is an in-depth assessment of the state of the Business as Mission movement based on survey responses from 497 people in 38 countries. You can purchase an electronic copy of the BAM Survey 2007 Report for $14.99 here.

Business as Ministry

Strategy Principles – Looking From Different Angles

I was reminded of this by a post I read on Abraham Piper’s blog. Earlier this year, Target introduced a new look for it’s private label, commodity product lines. The brand is called “up&up” and has received a lot of positive attention from the design world.

From a consumer’s perspective, I personally welcomed the change as the new brand distracts me from the reality that we shop at Target because we do not have excess discretionary income and they sell mostly quality products. The new brand really emphasizes the quality of Target’s products when compared to other low-cost competitors (like Walmart or ...

Don’t Bonk.

In 1999, energy bar producer PowerBar ran an advertising campaign with the tagline “DON’T BONK.” To “bonk” is to experience a sudden loss of energy or exhaustion, brought on by failure to eat and drink enough, during a race. The ads featured athletes (runners, bikers, etc.) who would come close to winning a race only to have victory suddenly (and humorously) snatched from them because they lacked the energy to push all the way through. The claim was that a PowerBar would provide the needed substance to help you push through to the end, allowing you to claim victory.

Considerations for developing a Business as Mission strategy

I just received an email from David Skews of EDP in the UK describing an upcoming conference taking in the UK. The event is being coordinated by Pray4BaM both of which he described in his email -

Pray4BaM.org is part of a UK based charity that was set up to support Business as Mission in prayer, finance and marketing. We felt God calling us to organise a Prayer Conference for BaM. Rather than being a time of teaching about BaM, this is to be a Prayer Conference, supported by times of worship and testimony of what God is doing around the world through business.

Before kings

I am very excited to see this story from the Dallas News.

Barrington is an amazing Kingdom company based out of Dallas with a manufacturing facility in China. I was blessed to get to know them last year and help a little bit as the worked through some organizational development challenges. Here’s how the Dallas News describes Barrington:

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