Business as Mission Metrics – Measuring Effectiveness (part 2)
Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 2)
What the Business as Mission movement does not measure
If the Business as Mission movement does universally agree that a particular metric is not indicative of BAM success, it does is not mean that metric isn’t valid. Of all of the measures tested by the BAM survey, only a few were rejected by a significant number of respondents (Table E). The common aspect of all of these metrics can together is that it is questionable whether any company should be responsible for...
