Business as Mission Metrics – Measuring Effectiveness (part 2)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 2)

What the Business as Mission movement does not measure

If the Business as Mission movement does universally agree that a particular metric is not indicative of BAM success, it does is not mean that metric isn’t valid. Of all of the measures tested by the BAM survey...

Business as Mission Metrics – Measuring Effectiveness (part 1)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 1)

One of the root challenges for BAM leaders is managing the numerous demands on their business. The BAM leader’s responsibilities of planning, organizing, managing resources, and leading are all shaped by the availability of information, the expectations, value systems, and influence of key stakeholders, and (to the extent they are used) business and management principles and theories. Significant attention has been given by the corporate sector to studying each of these factors.

Recently, the popularity of social and environmental responsibility has increased focus on “sustainability”[1]...