The Hands-Down, Absolute Best Facebook Strategy for Churches

I see a lot of blogs weighing in on how churches should be using Facebook as part of their social media strategy.

Most of what’s written  is how churches can use Facebook’s features and functionality to promote the church’s “brand“. The idea is that by using Facebook to give people a taste of what their experience with the church will be, the church will be able to better connect with its members and potentially attract new people to the church.

“After all, Facebook has over 500 million users” – the church social media strategists point out. “Imagine who you’ll be able to reach.”

Marketing Your Church on Facebook

Strategy Quote #004

“We don’t have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it.”

– Sanjay Kumar...

Strategy Principles – Looking From Different Angles

I was reminded of this by a post I read on Abraham Piper’s blog. Earlier this year, Target introduced a new look for it’s private label, commodity product lines. The brand is called “up&up” and has received a lot of positive attention from the design world.

From a consumer’s perspective, I personally welcomed the change as the new brand distracts me from the reality that we shop at Target because we do not have excess discretionary income and they sell mostly quality products. The new brand really emphasizes the quality of Target’s products when compared to other low-cost competitors (like Walmart or ...

Before kings

I am very excited to see this story from the Dallas News.

Barrington is an amazing Kingdom company based out of Dallas with a manufacturing facility in China. I was blessed to get to know them last year and help a little bit as the worked through some organizational development challenges. Here’s how the Dallas News describes Barrington:

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