Social Media Demographics – Top Social Networking Sites
Posted by
Kevin Ring in
Internet Strategy, Research, Social Media, Strategy Development on
July 5, 2010 |
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Effective social media strategy starts with knowing your audience.
Every social media site attracts different users for different reasons. Whether your a business, a church, or a ministry, your ability to effectively reach and engage through social media greatly depends on knowing where your audience is online.
Below is demographic information for the world’s most popular social networks. Knowing the demographics of your target audience allows you to determine how much of that audience you can reach on each of these sites. Focusing on the sites with the greatest reach will maximize the effectiveness of your efforts and help you make the most of your social media strategy.
Top Social Network Demographic Data
(Data as of April, 2010)
 Facebook |
 Twitter |
 MySpace |
 LinkedIn |
 Ning |
||
| Number of users | 540,000,000 | 96,000,000 | 72,000,000 | 38,000,000 | 17,000,000 | |
| (% of users) | ||||||
| Gender | ||||||
| Male | 40 | 40 | 34 | 50 | 36 | |
| Female | 60 | 40 | 66 | 50 | 64 | |
| Age | ||||||
| 65+ | 4 | 3 | 4 | 4 | 3 | |
| 55 – 64 | 12 | 10 | 6 | 17 | 11 | |
| 45 – 54 | 25 | 21 | 20 | 28 | 20 | |
| 35 – 44 | 21 | 28 | 16 | 28 | 25 | |
| 25 – 34 | 14 | 19 | 12 | 16 | 17 | |
| 18 – 24 | 7 | 9 | 8 | 4 | 9 | |
| 0 – 17 | 17 | 10 | 34 | 3 | 15 | |
| Income Level | ||||||
| $150K+ | 4 | 5 | 2 | 9 | 3 | |
| $100 – 149K | 11 | 9 | 6 | 16 | 8 | |
| $75 – 99K | 18 | 16 | 11 | 21 | 14 | |
| $50 – 74K | 34 | 26 | 36 | 24 | 27 | |
| $25 – 49K | 26 | 31 | 39 | 19 | 36 | |
| $0 – 24K | 7 | 13 | 6 | 11 | 12 | |
| Education Level | ||||||
| Graduate degree | 9 | 7 | 4 | 14 | 6 | |
| Bachelors degree | 17 | 23 | 9 | 38 | 17 | |
| Some college | 40 | 49 | 43 | 34 | 49 | |
| Highschool diploma | 14 | 10 | 12 | 10 | 11 | |
| < Highschool | 20 | 11 | 32 | 4 | 17 | |
(via Flowtown; data from Google Ad Planner)
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