State of the Church Online – Research Findings

Cynthia Ware and Drew Goodmanson hosted a Webinar today reviewing findings from an exploratory survey we did on Church and Christian Social Networks. The slides from the presentation can be found here. Some key findings:

Facebook was the most used Church Web Media strategy. Of the Christian Social Networking sites reviewed 82% of respondents had no awareness that they existed.

Number 1 is interesting given that Twitter has surpassed Facebook as the top social networking tool for business marketers. Especially because Twitter posted 76 percent growth (in unique visitors) last month compared to Facebook’s 23...

Considerations for developing a Business as Mission strategy

I just received an email from David Skews of EDP in the UK describing an upcoming conference taking in the UK. The event is being coordinated by Pray4BaM both of which he described in his email -

Pray4BaM.org is part of a UK based charity that was set up to support Business as Mission in prayer, finance and marketing. We felt God calling us to organise a Prayer Conference for BaM. Rather than being a time of teaching about BaM, this is to be a Prayer Conference, supported by times of worship and testimony of what God is doing around the world through business.

Based on their description and from what I know of the group that’s involved, I am excited about what God is leading them to do. I think the conference will be a great opportunity for those who attend. As S.D. Gordon has said, “The greatest thing anyone can do for...

Motivations for BAM as a strategy (part 3)

Organization consideration of Business as Mission as a strategy is typically in response to three (3) drivers:

Response to global trends Challenges facing the organization Perceived benefits of Business as Mission

In Part 1 of this series I discussed the first driver, identifying key trends facing missions organizations. In Part 2 I discussed how organizational challenges makes BAM an attractive solution for missions organizations. Finally, in this post I will identify some of the perceived benefits of Business as Mission and discuss some misconceptions that are common among missions organizations. ...

Motivations for BAM as a strategy (part 2)

In part 1 I discussed how global trends are leading missions organizations to pursue business as part of their missional strategy. In part 2 of this three post series, I talk about how Business as Mission is appealing in the face of many of the challenges facing those in the missions field today. In part 3 I’ll conclude with a discussion of the benefits of Business as Mission that missions organization look for and shine some light on to how to avoid being blinded by optimism.

2. Business as Mission as a means for addressing challenges facing the organization

According to my work at Unconventional Method developing Business as Mission programs for global missions organizations, some of the top challenges facing both field missionaries and organizational leadership can be classified into...

Motivations for BAM as a strategy (part 1)

As Business as Mission increases in popularity, it is gaining the attention from traditional missionaries who perceive its potential for enhancing their ministries, solving challenges, and addressing needs. As you consider the role Business as Mission will play in your organization, it is important to know what environmental factors as well as what internal perceptions have lead to BAM’s consideration.

My research shows that interest in Business as Mission is typically in response to three (3) drivers:

Response to global trends Challenges facing the organization Perceived benefits of Business as Mission

In this article, I will discuss the first driver, identifying key factors facing missions organizations and making recommendations on how much weight these issues should be given when considering BAM. In