Church Social Media Strategy – Researching Your Audience

When churches begin thinking about how they can use social media and the internet to do ministry online, it can be hard to know where to turn for valuable advice.

There are plenty of resources that talk about the ins and out of social media, how to use tools like Twitter and Facebook. I honestly think that more people go hungry in this country than those who go without hearing about social media. But it’s hard to know if you can trust the advice you’re getting from so-called social media experts.

And even if it comes from a reputable source, it’s hard to know how to...

Business as Mission Metrics – Measuring Effectiveness (part 2)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 2)

What the Business as Mission movement does not measure

If the Business as Mission movement does universally agree that a particular metric is not indicative of BAM success, it does is not mean that metric isn’t valid. Of all of the measures tested by the BAM survey, only a few were rejected by a significant number of respondents (Table E). The common aspect of all of these metrics can together is that it is questionable whether any company should be responsible for...

How To Do Strategic Segmentation – Step 2: Understand Customer Motivations

We’ve covered how strategic segmentation can help you develop effective strategies for appealing to specific customer groups in a way that is both profitable and sustainable. At this point you’ve identified key audience characteristics that allow you to both classify subgroups of your audience and inform ways that you can relate to those groups with your products and services.

The next step in the strategic segmentation process is to understand the different motivations that lie behind their decisions and behaviors.

Understanding Customer Motivations

In Strategic Market Management...

Business as Mission Metrics – Measuring Effectiveness (part 1)

Business as Mission Metrics – Measuring the Effectiveness of BAM Efforts (part 1)

One of the root challenges for BAM leaders is managing the numerous demands on their business. The BAM leader’s responsibilities of planning, organizing, managing resources, and leading are all shaped by the availability of information, the expectations, value systems, and influence of key stakeholders, and (to the extent they are used) business and management principles and theories. Significant attention has been given by the corporate sector to studying each of these factors.

Recently, the popularity of social and environmental responsibility has increased focus on...

Ministry Opportunities For 59 Year Olds

What a great way to start this day…

*Well, it’s not really the “start” of my day. The start of my day was (per usual) wrangling two small children, bundling them in layers and layers of winter clothes, and driving them up to daycare (while singing our ABC’s at the top of our voices).

But once that was all sorted, I settled in in front of my laptop, opened my web stats site (I use GetClicky.com because it shows real time stats) and saw that I someone found Kingdom Strategist by searching Google for:

“ministry opportunities for 59 year olds”

Let it sink in for a...