Kingdom Strategist

Business as Mission Methodology – Business Organization and Resource Coordination (part 1)

by Kevin Ring on Jan.21, 2010, under BAM Operation, BAM Research, Organizational Development, Strategic Thinking, Strategy

Business as Mission movement

The following is another excerpt from the BAM Survey 2007 Report. The BAM Survey 2007 Report is an in-depth assessment of the state of the Business as Mission movement based on survey responses from 497 people in 38 countries. You can purchase an electronic copy of the BAM Survey 2007 Report for $14.99 here.


Creating Eternal Value through Strategic Management

Business as Mission Methodology – BAM Business Organization and Resource Coordination (part 1)

In order for Business as Mission objectives to drive the strategic management of BAM companies, the structure of a BAM company must align with those objectives. Analysis of the survey results suggests that correlations[1] exist between respondents’ perceptions of key elements of a BAM company (structural elements and management considerations) and perceptions of key BAM objectives.

Structural elements

Different strategies that integrate business activities with ministry efforts hold to different principles on how a business should operate. How each of these principles is manifest within a business is a subject of much debate. Core principles such as operating with integrity and honesty are universally accepted as important to Christians in business. However, research shows that three key considerations regarding structure (commercial function[2], licitness[3], and management oversight) are not universally accepted as vital elements of Business as Mission (Exhibit 5).

  • Nearly 10 percent of respondents do not think that commercial function and legal structure are vital for Business as Mission. (5.1 and 5.2)
  • One out of four respondents expressed no opinion about whether an advisory board is a vital element of a BAM business. (5.3)

Management Considerations

Exhibit 6 summarizes how perceptions of corporate structure as well as management considerations regarding oversight and sustainability correlate with the perceptions of the strategic objectives of the Business as Mission movement.

Corporate structure (6.1-2)

  • Aspects of corporate structure (licitness and commercial function) are recognized by 77 percent of respondents as important elements of BAM companies.
  • Both licitness and commercial function are considered to strongly influence a business’s ability to make a profit. Both also influence evangelism efforts and focus on the developing world.
  • A BAM company’s commercial function influences that company’s role in building the local economy. (6.1)
Implication: these results highlight the important role that a Business as Mission company plays in its marketplace and host country. Honoring the laws of a host country and offering a valuable product/service create legitimacy, which puts the business in a position of influence allowing it to achieve its goals.
  • Commercial function has a negative correlation with providing access to countries. (6.2)
Implication: the negative correlation between Is a commercial enterprise and Provides access to many locations may be a result of skepticism that has been created by missionaries that have taken advantage of countries’ openness to gain access with no intention of pursuing successful business. Simply using BAM to gain access is contrary to legitimate market activities and as a result, associating BAM with creative access has a negative connotation.

Management oversight (6.3-5)

  • Survey respondents heavily favor Management participation in discipling and accountability relationships (87 percent). Additionally, 68 percent agree that BAM companies should have an advisory board. (6.3 and 6.4)
  • Results indicate that the primary influence of these two types of management support is on the company’s evangelism efforts and focus on the developing world. (6.3 and 6.4)
Implication: there is a general belief that support at the management level is valuable; however, this support is focused on the missional aspects of the company. The fact that respondents are doubtful of partnering with social service agencies and that management oversight does not have a perceived contribution to a company’s ability to make a profit, points to an inclination with BAM operators to hold back from engaging outsiders. Whether this is a result of their entrepreneurial nature, a byproduct of the sacred/secular divide, or a reaction to unrealistic demands placed on BAM operators by people with very little at stake, if the BAM movement can find an acceptable way of engaging outside support, it would greatly increase the impact BAM has.

Sustainability (6.6-8)

  • Sustainability is considered a highly important aspect of Business as Mission, with over 85 percent of respondents agreeing that Net profitability of the organization, Growth in capital base for future development of kingdom businesses, and Development of a succession plan are valuable elements.
  • Respondents correlate net profitability with the ability to build the local economy and to bless the nation. (6.6)
  • Respondents also believe that developing a succession plan facilitates the ability to evangelize and the focus on the developing world. (6.8)
Implication: in order to have a lasting impact, BAM companies must be able to survive. Additionally, given the dynamic environments in which these companies operate, it is important for BAM operators to plan for the long term. Considering that company leadership largely determines the mission strategy of a BAM company, a key area of concern is planning for transitions in leadership in such a way the preserves the company’s focus on its ministry.
  • All three aspects of sustainability are negatively correlated with the goal of gaining access through Business as Mission.
Implication: these results also highlight the association with creative access and spurious business efforts, since sustainability is not a key area of concern for illegitimate businesses.

[1] The survey data is not robust enough to draw inferences about the nature of such links; however, it does point to the possibility of their existence. Further study of such correlations is important for helping to address the complexities of Business as Mission.

[2] Commercial function refers to the role a company plays in the marketplace, specifically the activities of providing goods and services and may involve financial, commercial, and industrial aspects. (Exhibit 5.1)

[3] Licitness refers to conformity to the applicable provisions of the laws of the countries of operation of a company. (Exhibit 5.2)
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You might also like:

  1. Business as Mission Methodology – Business Organization and Resource Coordination (part 2)
  2. Who are the Business as Mission leaders? (part 3)
  3. Who are the Business as Mission leaders? (part 2)
  4. Who are the Business as Mission leaders? (part 1)
  5. Clarifying Business as Mission Objectives
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